work
we try to keep it beautiful and effective,
imagination + strategy.
DESIGN
QSG Ad 1
The first of two ads for Quantitative Services Group was a demonstration of creating a sense of upward movement. Through the descending list of faded words and phrases to the unique quadrilateral frames found on the top and bottom of the page, the viewer gets a sense of motion and increase. Pair this with the upward shot of the buildings reaching upwards to the sky and one starts to understand the increase of success that working with QSG can bring.
