Branding HD Real Estate Development

House flipping has become all the rage from shows of dysfunctional and failed attempts on HGTV and DIY Network to businesses that pride themselves on not only providing high quality properties, but doing it in a way that benefits the buyer, the neighborhood and keeps the business lucrative.

HD Real Estate Development Inc., or HD RED is a new company that seeks to be the latter. Jesse Hudson and Steve Davis from HD RED contacted VANHANDLER to help create a branded identity that would not catch the eye of contractors, real estate experts and consumers; but one that also could communicate exactly what they do, take a dilapidated property and turn it into a house that someone could call home.

Their logo was designed with the message of renewal in mind. Their HD or high definition home stands out from the blur of other homes in a neighborhood as they create high quality properties that still fit in their setting.

HD RED is in the business of renewal. Their efforts of flipping houses goes beyond profit and helps renew neighborhoods, cities, and most of all, the lives of people who have wanted to buy a quality home but may have never had the opportunity.

See our work here.
 

Posted on 9/21/2009